Email is still your most profitable
After all the hype is pushed to the side email marketing, also referred to as direct marketing, is the most delivers the best ROI of any marketing dollar. Why is that?
Email is the Swiss army knife of marketing. Email marketing like referrals, online marketing, and most other types of marketing is great for acquiring new customers. But email is also an amazing tool for:
- Getting repeat sales
- Up-selling current customers
- Supporting Pay Per Click campaigns
- Bringing back past customers
- Increasing referrals
- Offering customer incentives
- Delivering seasonal reminders and specials
- Many other types of marketing and selling
Email been used successful for engaging / re-engaging a current customer base and has been even more successful at enticing prospects to make an initial purchase. It has been shown that prospects have been two to five times more likely to purchase when they have given their email address than then they have not. Acquiring a prospects email address before making a purchase is critical and often overlooked tool for generating additional revenue.
On the other hand many companies have suffered severe revenue loss for not using email as a component of a customer acquisition program.