Online Marketing for Chiropractors
The message is simple: Integrate online marketing in your chiropractic practice or you’d get left behind by your competitors. But do you have any idea how to start with this strategy?
According to recent research, the number of people using the Internet continues to climb drastically. Seventy-two percent of these people said they looked online for health information, including information about chiropractic services, within the past year.
Embed your branded Online Marketing Video
for Chiropractors here
There’s no reason to get bent out of shape. We can help you market your chiropractic practice online.
In today’s Internet-driven world, your potential patients rely on search engines, social media sites, local listings, and online reviews to decide which health professional can perfectly cater to their needs. Thus, it is extremely important for chiropractors like you to establish and maintain a strong online presence.
Having an online presence though, is not just about having a website for your chiropractic business. Although it’s one of the main foundations of an online marketing campaign, you’ll also need the help of other digital channels to bring in enough traffic to your site and convert visitors to actual patients. Regular monitoring and optimization plays a key role in ramping up your online marketing campaign.
In reality, online marketing is a lot of work. Many digital marketing companies may extend their help but are you sure they know the nitty-gritties of your industry? It’s good to be picky. After all, you deserve only the best when it comes to marketing your chiropractic business online.
If you want a guaranteed solution to your online marketing problem, make sure you choose the one who knows your industry very well.
Millions of people around the globe have sought for chiropractic help at one point in their lives. In fact, 19.4 million adults and 1.9 million children have consulted a chiropractor at least once. How are chiropractors found by potential patients?
Word of mouth is still an effective medium according to studies. However, with the rise of the Internet and mobile technology, more and more patients are turning to digital channels to search for chiropractors.
- 55% of patients have said they used online resources to find and evaluate chiropractors.
Of those who 55% use online resources:
- 44% used at least two online resources
- 15% used three or more online resources
Recognizing the need to bring their practice online, chiropractors are implementing multiple
online marketing activities to reach more patients.
59% of chiropractors use more than 5 marketing activities
25% use 3 to 4 activities
As much as 66% of chiropractors who can reach new patients use over 5 marketing activities. These activities include optimizing their websites and social media accounts, sending out newsletters through email, optimizing their local listings, and publishing online ads.
Moreover, online channels continue to prove they are strong sources for new patients for chiropractors. Take a look at these statistics:
66% of chiropractors get new patients through their website
14% get new patients through social media