Can you use Remarketing to get more quality Leads?
Remarketing allows you to be visible to your previous website visitors through banner ads when they visit other sites across the Internet. Remarketing ads enable you to retarget visitors who have not completed a conversion -- like those who abandoned a shopping cart for some reason. A remarketing campaign keeps your offer in front of your site visitors when they visit other websites. You may also target existing customers to promote retention. While you only pay for actual clicks remarketing displays your offer as often as you decide. Typically a remarketing campaign will pay you back 2-3 times the amount you spend.
Setting up your remarketing is simple. A small snippet of code called a tag is easily placed on all pages of your website. When a site visitor looks at any page of your site with the remarketing tag they are added to your remarketing list. Then when they search on Google or visit any site in the ad network they will see your remarketing ad.